Flipping burgers...
Garland Xpress Grill
Strategy: To preview and introduce Garland's technological advancement in 2-sided grills.
Appeared in a pre-event tabloid distributed to registered attendees of the annual National Restaurant Association trade show.
the Difference!
Dr. David Werner,
Sears Optical
Strategy: To run an "eye-catching" display ad in the local happenings magazine, calling attention to the doctor's services and the retailer's charity event.
